Quest Solutions founded in 2008 is a targeted lead generation & digital marketing company.
First Option - the lead generation vertical of Quest Solutions caters to those companies whose primary focus is in selling B2C products and services. We use SMS, Email & Social Media Marketing with strong focus on consumer behaviour to help our clients navigate their way through all the noise and clutter to find answer to their most important question
"Who are best suited for my product or service?"
Stop paying for unseen advertising or spend your money on advertising to people who might or might not want your services. At First Option our Cost Per Lead Model (CPL) ensures value for money, quality leads and a great return on Investment; we have the confidence & expertise to ask you to pay only for the leads generated.
Marketing Manager - Health Total
“First option has been extremely helpful in increasing our Mobile lead Base, other than that I also find they are always proactive in terms of rendering their suggestion when it comes to business. We have been associated with them for the past couple of years and we are hoping to continue it for many more years”
Asst. Deputy Manager -VBHC
“ We have been working with First Option since Jan’15. First Option is the only publisher we use for SMS leads for VBHC. In some months lead quality is even better than Emailer Publishers and SEM and we would highly recommend them for Performance campaigns.”
AGM – Marketing - Dr Batra’s
“Discovering First Option was like a breath of fresh air, the experienced young team of this company are thorough in their domain, and leadership always drive the team to meet our business requirements. Working with this team is like walking with commitment”
Partha P Chakraborty
National Manager - Sterling Holiday Resorts India Ltd.
“It's been great working with you and first option Leads and turnaround time are both great. Keep up the good work.”
Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
People find digital services more reliable to deal with financial matters like insurance; they generally prefer to do it online.
By buying a life insurance product, a customer buys the promise offered by the insurance company.
Clients’ requirement was to get ideal prospects to increase the leads. We designed a customized digital marketing pattern in order to attain our goal.
With Bulk SMS marketing and profiled customer data base, we targeted on those audience belonging to specific Income group and geographic location and can be converted to prospects.
Client's Appointment Ratio increased by 40% in the inital week post Campaign
Out of Location Leads were reduced to 5%
Client retained from last five years.
Today, consumers want solutions that allow them to take charge of their own health.
The challenge was to spread awareness about new Health Product & Services and its benefits to the customers.
To extend the message to the different categories of consumers in such a manner that they get quality services, at a nominal fee structure, on right time/place to achieve high production efficiency, and mass distribution.
We used marketing strategies like medical edutainment, building a virtual patient relationship management (PRM).
Utilized ‘live’ consumer data to launch the new health product and promote it across all touch points with SMS & Miscall Marketing, Email Marketing, Social Media and Tiny URL.
This strategy benefitted the health sectors to generate high quality leads and increase the appointment ratio to a good level.
Client was ecstatic to see an increase from 100 to 400 joinings through our planned campaigns.
Reduced Out of location leads to 3 %.
Our creative team designed lucrative images & our SMO team reached out to the right audience in need.
Continuous coordination with the clients call center reduced the number of not contactable customers.
The Industry is going through a challenging phase now because of the general economic slowdown and this phase is expected to continue for some time.
In India, the urban market is the major contributor for general insurance.
The challenge in this industry was to create more awareness about the general insurance policies in the untapped location in order to get more leads.
Idea was to promote specific services in the untapped locations and engage the audience who are more tech savvy.
To increase awareness levels we utilized multiple distribution channels like SMS marketing & institutional marketing.
Also, Email marketing and Social Media marketing for online selling of general insurance policies to wise customers. However, those customers who access internet helped gain momentum.
We minimized the percentage of business getting lost due to offline by 26%.
The campaign saw a drastic decrease in Out of Location leads due to location specific targeting.
40% of our total conversion came from Email and Social media campaigns.
When we say travelling, first thing that strikes our mind is booking a place with least rates and good services.
Travel &Tourism Industry in India is economically important and is growing rapidly. However, broader the scope of growth the greater is the struggle to retain it.
Our challenge was to generate leads to augment the sales of clients’ timeshare units by maximizing member enrollment for holiday packages.
Initially we sighted the crowd spread across that location and planned a strategy to bring mass membership.
We did Ad campaigns on social media about the timeshare unit’s holiday packages at a onetime payment and exclusive benefits given for those who register within a specific time frame.
We utilized SMS marketing and Email marketing for stimulants like “grab it opportunity” to promote the company to gain more prospects.
Apart from metros, Our team delivered 3000 leads from 2 & 3 tier cities, month on month basis.
Post pilot, there was a 400 % increase in orders.
Client was happy with the conversion increase out of the leads delivered.
To generate quality leads for our clients’ wide range of Home services in a cost effective manner.
Lead generated should belong to a specific location and Income group
Each of clients’ products offering should get equal leads and the ROI for same should be justified
Promotion of clients’ service - Beauty @Home and AC Repair @Home service
Service industry is about communication between service providers and consumers. Pricing of services is an important marketing element.
Challenge in marketing services is that you are selling something intangible. Strong conviction is required from customers’ about desired results for their money.
Our task was not just to sell the home services of the clients but also persuading the consumers to entrust the clients’ home services.
Using the various multiple distribution channels like the SMS marketing - SMS short code & SMS miscall, Email Marketing- CPM, CPO, CPC & CPV Model,
We hooked the audience and created an identity and need among the masses for the clients’ services.
We also did social media marketing – conducted Facebook Campaigns to spread the message and offers to various categories of people to try the services.
The key issue in real estate is less enquiries of properties as the property prices are on all time high due to which most of the developers halt launch of new projects.
Another issue in this sector is the unsold inventory in top metros such as Mumbai & Delhi which is being registered and increased at a high rate.
Exclusive data of people was shortlisted whose earning potential is greater than Rs 50 Lakhs. We created an SMS campaign strategy to target the shortlisted audience in order to get high prospects for our clients.
Apart from the traditional marketing tactics, we started Facebook Campaigns in order to reach our target audience.
This “Pull Marketing” strategy however worked for us to attract new online generation of home buyers.
Post the pilot, client emphasised his interest in investing on digital campaigns.
Increasing the leads order to 1000 every month.
We boosted the campaign with freebie coupons for site visits.
Millions of apps in the store and increasing competition in the app install sector makes App discovery tough.
The biggest difficulty in promoting a mobile app is driving discovery of your app.
Major challenge was that the uninstall rates for apps are extremely high. Around, 80% of apps are abandoned within first 30 days of install.
We created a clear on-boarding strategy for increasing installation rates to get quality bulk leads.
CPI (Cost per Install) Campaigns were initiated in order to promote the app to relevant target audience. We spread awareness about the app using simple and clear on-boarding messages.
Created Tiny URL and gave exclusive offers based on consumer to shred the app deinstallation rates and increase driving engagement.
The campaign helped our client engage new app users every month
Between March 2016 - May 2016 successfully achieved 15,000 app installations.
The Cost Per Install in the campaign was reduced by 23%.
Financial service institutions are struggling to retain their competitiveness and to align their business models to the rapidly changing circumstances.
In Financial Services today there is greater focus on making sure customers can afford the products being marketed to them.
Major challenge was keeping up with the latest regulation – keep the customer first
In the contemporary society, technology has become the key driver of financial business. Catering to the customer needs, we detected that online services are more preferred for this sector.
We introduced various online services and offers to generate enquiry via various campaign - SMS Short code, SMS Miscall & E-mailers. Follow ups were done to maintain better customer relationships to ensure quality services to get prospects.
With the help of multiple lead generation channels we gave the client 2000+ qualified leads in a month.
Maximum leads generated by us was of Active Investors.
The Out of Location leads in the campaign was at 4.8%.
Dr Batra’s is a distinguished organization that represents the promise of care and quality. Since a single clinic in Mumbai in 1982, today it has become an international brand. The conglomerate consists of a chain of homeopathy clinics, a product company and several hair transplant clinics. A specialized team of homeopathic doctors work to combat various problems.
Established in 1995, Adhiraj constructions has a mission to create dynamic, self-sustaining spaces that make investors feel a sense of pride and enhanced lifestyle. The company has successfully built a code of conduct that applies intelligence and technology in building homes and townships which grow in personal and financial value.
Established in 1994, AnandRathi is one of India’s leading financial services firm offering Wealth Management, Investment Banking, Corporate Finance & Advisory, Brokerage & Distribution services in the areas of equities, commodities, mutual funds, structured products, insurance, corporate deposits, bonds & loans to institutions, corporations, high-net worth individuals and families.
Bajaj Finserv was formed in April 2007 as a result of its demerger from Bajaj Auto Limited to further the Group’s interests in financial services. This demerger enabled Bajaj Finserv to independently run the core businesses of Lending, Insurance and Wealth Advisory. Bajaj Finserv Limited is the holding company for the businesses dealing with financial services of the Bajaj Group.
ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint venture between ICICI Bank Ltd., India's largest private sector bank, and Prudential. ICICI Prudential Life was amongst the first private sector life insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority of India (IRDAI).
Cigna TTK Health Insurance Company Limited is a joint venture between the U.S. based global health services leader, Cigna Corporation and Indian conglomerate. Cigna TTK health Insurance is a stand-alone health insurance company, headquartered in Mumbai having a pan India presence spread across 15 cities of India.
Mahindra Holidays & Resorts India Ltd. is a part of the Leisure and Hospitality sector of the Mahindra Group, company’s flagship brand ‘Club Mahindra Holidays’ has customer base of 183,000 members and 45 beautiful resorts in India and abroad. Mahindra Holidays & Resorts India Limited is part of the USD 16.7 billion multinational Mahindra Group with over 180,000 employees in 100 countries.
Coverfox is simply a smarter way for people to buy and manage their Insurance. It offers products online for Indian customers across categories like Health, Car, Life , Travel and Home Insurance. All the top insurance brands in India offer their products via Coverfox.
Denty’s was established in 2009 with a vision to develop Dentistry as a reliable and comprehensive stream that gives patients the Care & Cure. Enhanced with advanced infrastructure, meticulous sterilization and expert techniques and procedures that help patients in the best possible manner which always delivered the best of results for both doctors & patients.
Forbes is an American business magazine features original articles on finance, industry, investing, and marketing topics. Forbes reports on related subjects such as technology, communications, science, and law. The magazine is well known for its lists and rankings, including its lists of the richest Americans & rankings of world's top companies & World's Billionaires list.
HDFC RED is a digital information hub that helps you through every stage of the house purchasing process. Right from providing you with detailed information on properties to guiding you through home loan application processes. We understand that buying your dream home is likely to be the biggest investment you will ever make. That's why it's incredibly important to us that you get it right.
HDFC Life is one of the leading life insurance companies in India offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings & Investment and Health, along with Children’s & Women’s Plan.
Health Total, was established in 1996 AND increased influx of patients at Dr Anjali Mukerjee's clinic. Various centers are set up to institutionalize the concept of alternative lifestyle and cater to more people with personalized attention.
They are the fastest-growing family in the online real estate space. Fed up with endless on-site visits and fake listings, they created a property search system several notches above others. Led by passionate problem-solvers and backed by top investors, they have been hailed as trendsetters in just two years.
ICICI direct Centre for Financial Learning is an educational initiative of ICICI Securities Limited that offers best in the class financial learning programmes, through one of the most superior & practical learning approaches that would help students and professionals reach their career goals and investors and traders build expertise to invest and trade.
IIFL Holdings Limited (NSE: IIFL, BSE: IIFL) is the apex holding company of the entire IIFL Group, promoted by first generation entrepreneurs. Their evolution from an entrepreneurial start-up in 1995 to a leading financial services group in India is a story of steady growth by adapting to the dynamic business environment, without losing focus on our core domain of financial services.
Ishwar Parmar Group is a 37 year old construction company founded by Mr. Ishwar Parmar, a Civil Engineer with a vision for city planning, construction and infrastructure development. A man of stringent principles, he has encouraged his company for development of architecturally challenging city landmarks thus always aiming to Construct Greatness.
Kotak Mahindra is one of India's leading banking and financial services organizations, offering a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the diverse financial needs of individuals and corporate sector.
Established in 1980, privately held Lodha Group is India's No 1 real estate developer and amongst the world's select multinational real estate developers with presence in India and the United Kingdom. The company is one of the most profitable players in India and the largest by sales for three consecutive years. It achieved net sales of INR 7,790 Cr for FY 14-15 and INR 7,520 Cr for FY 13-14 with INR 8,092 Cr in FY 12-13 and INR 3,911 Cr in FY 11-12.
Max Bupa Health Insurance Company Ltd. (Max Bupa) is a joint venture between Max India Limited and the UK based healthcare services expert, Bupa. Bupa has 6 decades of experience in the healthcare industry and a 29 million customer-base in over 190 countries; the Max India Group brings expertise in both health and insurance related services including hospitals, clinical research and life insurance.
29 years of wealth creation experience driven by the philosophy of Solid Research, Solid Advice has made us emerge as India’s best performing Equity Broker, 4 years in a row, by CNBC TV18 Financial Advisor Awards. Motilal Oswal Securities is a group company of Motilal Oswal Financial Service Limited which started as a stock broking company and has blossomed into well diversified firm offering a range of financial products and services.
Mydentist is India's largest chain of dental clinics providing high quality & hi-tech dental care services at affordable prices. We have a specific methodology of treatment wherein we try to provide our patients complete information regarding the treatment offered.
National Geographic captivates and entertains a global community through television channels, magazines, children’s media, travel expeditions, books, maps, consumer products, location-based entertainment and experiences, and some of the most engaging digital and social media platforms in the world. A joint venture with 21st Century Fox, National Geographic reinvests 27% of proceeds to help fund the conservation and education efforts of the National Geographic Society.
Reliance Nippon Life Insurance Company is amongst the leading private sector life insurance companies in India in terms of individual WRP (weighted received premium) and new business WRP. The company is one of the largest non-bank supported private life insurers. Rated amongst the Top 3 Most Trusted Life Insurance Service Brands by Brand Equity‘s Most Trusted Brands Survey 2015.
Religare Enterprises Limited (REL) is the holding company for one of India's leading diversified financial services groups, headquartered in New Delhi, India. It offers an integrated suite of financial services through its underlying subsidiaries and operating entities, includes Loans to Small and Medium Enterprises (SME)'s, Capital Markets, Wealth Management, Health insurance and Asset Management.
We are an end-to-end interactive agency with a pay-for-performance search model supported by an award winning creative team. Resultrix is headquartered in USA (Seattle) with its global offices in Mumbai, New Delhi, Singapore & UAE (Dubai)
Royal Sundaram has been providing innovative general insurance solutions to individuals, families and businesses directly as well as through its intermediaries and affinity partners. The company offers Motor, Health, Personal Accident, Home and Travel Insurance to individual customers and offers specialised insurance products in Fire, Marine, Engineering, Liability and Business Interruption risks to commercial customers. Royal Sundaram also offers specially designed products to the small and medium enterprises and rural customers as well.
Sharekhan is India’s leading online retail broking house. Launched on February 8, 2000 as an online trading portal, Sharekhan has today a pan-India presence with over 1,529 outlets serving 950,000 customers across 450 cities. It also has international presence through its branches in the UAE and Oman. Sharekhan offers services like portfolio management, trade execution in equities, futures & options, commodities, and distribution of mutual funds, insurance and structured.
Sterling Holiday Resorts Limited is a pioneer in Vacation Ownership and a leading Leisure Hospitality company in India. Sterling Holidays was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian Families. To achieve this vision, the company pioneered Vacation Ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India. Currently, Sterling Holidays has a total inventory of 1763 rooms spread across a network of 26 resorts in 23 scenic holiday destinations in India. The company also has 15 additional sites where it plans to add new resorts in the coming years.
Thomas Cook (India) Ltd (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.
Truweight is a weight management company that gives its clients nutrition counselling and a wide range of effective superfoods, which helps individuals to attain optimal weight loss.The entire focus is on healthy eating and not on machines, belts or weight loss pills. Truweight intends to provide sustainable and healthy weight loss solution (based on nutrition) to millions of Indians.There are over 50 nutritionists across Truweight centres, counselling around 7000 clients on their weight loss and health issues.
Vogue India is the Indian edition of the monthly fashion and lifestyle magazine called Vogue. It is the 17th international edition of Vogue and the first edition in South Asia. Vogue India is published by Condé Nast India Pvt. Ltd., a 100% owned subsidiary of Condé Nast International. Vogue India was the first magazine released in India that is 100% foreign owned. Condé Nast India is based in Mumbai and also has an office in New Delhi.
At VBHC, they don’t just build a home for you - they build a whole new world for you... A world in which you live happily ever after! Employing Advanced Form Technology in our construction, theys deliver the best quality affordable housing that passes the most stringent quality controls. Our dedication to superlative quality sets us apart in the market. All our construction materials - steel, cement, tiles, and apartment fixtures - are sourced from prestigious companies, which comply with high standards of integrity and product sophistication.
Zimmber's essence stems from the most natural expression of human beings - Love. Amit (COO) & Anubhab (CEO) decided to make the lives of their wives simple and easy. They realized the fact that because they are out of the house for the whole day, their wives took care of all the handymen issues. One does not need to be rocket scientist to know that getting able, efficient & cost-effective handymen in India is difficult. The demand is all over with significant need-gap.
First Option specialises in Strategic unique lead generation activities to B2C Clients
Where Can You find Us?
E-219, Second floor, Tower #3, International InfoTech Park, Vashi, Navi Mumbai-400703