KEY HIGHLIGHTS
CASE STUDIES
SECTORS
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Challenges

Our Approach

Results!!!

  • Digital marketing is taking toll over the traditional marketing and creating its niche in almost all sectors including insurance.
  • Objectives of life insurance marketing are increasing customer awareness, developing corporate image, customer service, improving customer base and its spread.
  • People find digital services more reliable to deal with financial matters like insurance; they generally prefer to do it online.
  • By buying a life insurance product, a customer buys the promise offered by the insurance company.
  • Clients’ requirement was to get ideal prospects to increase the leads. We designed a customized digital marketing pattern in order to attain our goal.
  • With Bulk SMS marketing and profiled customer data base, we targeted on those audience belonging to specific Income group and geographic location and can be converted to prospects.
  • Client's Appointment Ratio increased by 40% in the inital week post Campaign
  • Out of Location Leads were reduced to 5%
  • Client retained from last five years.

Challenges

Our Approach

Results!!!

  • Today, consumers want solutions that allow them to take charge of their own health.
  • The challenge was to spread awareness about new Health Product & Services and its benefits to the customers.
  • To extend the message to the different categories of consumers in such a manner that they get quality services, at a nominal fee structure, on right time/place to achieve high production efficiency, and mass distribution.
  • We used marketing strategies like medical edutainment, building a virtual patient relationship management (PRM).
  • Utilized ‘live’ consumer data to launch the new health product and promote it across all touch points with SMS & Miscall Marketing, Email Marketing, Social Media and Tiny URL.
  • This strategy benefitted the health sectors to generate high quality leads and increase the appointment ratio to a good level.
  • Client was ecstatic to see an increase from 100 to 400 joinings through our planned campaigns.
  • Reduced Out of location leads to 3 %.
  • Our creative team designed lucrative images & our SMO team reached out to the right audience in need.
  • Continuous coordination with the clients call center reduced the number of not contactable customers.

Challenges

Our Approach

Results!!!

  • The Industry is going through a challenging phase now because of the general economic slowdown and this phase is expected to continue for some time.
  • In India, the urban market is the major contributor for general insurance.
  • The challenge in this industry was to create more awareness about the general insurance policies in the untapped location in order to get more leads.
  • Idea was to promote specific services in the untapped locations and engage the audience who are more tech savvy.
  • To increase awareness levels we utilized multiple distribution channels like SMS marketing & institutional marketing.
  • Also, Email marketing and Social Media marketing for online selling of general insurance policies to wise customers. However, those customers who access internet helped gain momentum.
  • We minimized the percentage of business getting lost due to offline by 26%.
  • The campaign saw a drastic decrease in Out of Location leads due to location specific targeting.
  • 40% of our total conversion came from Email and Social media campaigns.

Challenges

Our Approach

Results!!!

  • When we say travelling, first thing that strikes our mind is booking a place with least rates and good services.
  • Travel &Tourism Industry in India is economically important and is growing rapidly. However, broader the scope of growth the greater is the struggle to retain it.
  • Our challenge was to generate leads to augment the sales of clients’ timeshare units by maximizing member enrollment for holiday packages.
  • Initially we sighted the crowd spread across that location and planned a strategy to bring mass membership.
  • We did Ad campaigns on social media about the timeshare unit’s holiday packages at a onetime payment and exclusive benefits given for those who register within a specific time frame.
  • We utilized SMS marketing and Email marketing for stimulants like “grab it opportunity” to promote the company to gain more prospects.
  • Apart from metros, Our team delivered 3000 leads from 2 & 3 tier cities, month on month basis.
  • Post pilot, there was a 400 % increase in orders.
  • Client was happy with the conversion increase out of the leads delivered.

Challenges

Our Approach

Results!!!

  • To generate quality leads for our clients’ wide range of Home services in a cost effective manner.
  • Lead generated should belong to a specific location and Income group
  • Each of clients’ products offering should get equal leads and the ROI for same should be justified
  • Promotion of clients’ service - Beauty @Home and AC Repair @Home service
  • Service industry is about communication between service providers and consumers. Pricing of services is an important marketing element.
  • Challenge in marketing services is that you are selling something intangible. Strong conviction is required from customers’ about desired results for their money.
  • Our task was not just to sell the home services of the clients but also persuading the consumers to entrust the clients’ home services.
  • Using the various multiple distribution channels like the SMS marketing - SMS short code & SMS miscall, Email Marketing- CPM, CPO, CPC & CPV Model,
  • We hooked the audience and created an identity and need among the masses for the clients’ services.
  • We also did social media marketing – conducted Facebook Campaigns to spread the message and offers to various categories of people to try the services.

Challenges

Our Approach

Results!!!

  • The key issue in real estate is less enquiries of properties as the property prices are on all time high due to which most of the developers halt launch of new projects.
  • Another issue in this sector is the unsold inventory in top metros such as Mumbai & Delhi which is being registered and increased at a high rate.
  • Exclusive data of people was shortlisted whose earning potential is greater than Rs 50 Lakhs. We created an SMS campaign strategy to target the shortlisted audience in order to get high prospects for our clients.
  • Apart from the traditional marketing tactics, we started Facebook Campaigns in order to reach our target audience.
  • This “Pull Marketing” strategy however worked for us to attract new online generation of home buyers.
  • Post the pilot, client emphasised his interest in investing on digital campaigns.
  • Increasing the leads order to 1000 every month.
  • We boosted the campaign with freebie coupons for site visits.

Challenges

Our Approach

Results!!!

  • Millions of apps in the store and increasing competition in the app install sector makes App discovery tough.
  • The biggest difficulty in promoting a mobile app is driving discovery of your app.
  • Major challenge was that the uninstall rates for apps are extremely high. Around, 80% of apps are abandoned within first 30 days of install.
  • We created a clear on-boarding strategy for increasing installation rates to get quality bulk leads.
  • CPI (Cost per Install) Campaigns were initiated in order to promote the app to relevant target audience. We spread awareness about the app using simple and clear on-boarding messages.
  • Created Tiny URL and gave exclusive offers based on consumer to shred the app deinstallation rates and increase driving engagement.
  • The campaign helped our client engage new app users every month
  • Between March 2016 - May 2016 successfully achieved 15,000 app installations.
  • The Cost Per Install in the campaign was reduced by 23%.

Challenges

Our Approach

Results!!!

  • Financial service institutions are struggling to retain their competitiveness and to align their business models to the rapidly changing circumstances.
  • In Financial Services today there is greater focus on making sure customers can afford the products being marketed to them.
  • Major challenge was keeping up with the latest regulation – keep the customer first
  • In the contemporary society, technology has become the key driver of financial business. Catering to the customer needs, we detected that online services are more preferred for this sector.
  • We introduced various online services and offers to generate enquiry via various campaign - SMS Short code, SMS Miscall & E-mailers. Follow ups were done to maintain better customer relationships to ensure quality services to get prospects.
  • With the help of multiple lead generation channels we gave the client 2000+ qualified leads in a month.
  • Maximum leads generated by us was of Active Investors.
  • The Out of Location leads in the campaign was at 4.8%.
CONTACT

First Option specialises in Strategic unique lead generation activities to B2C Clients

Where Can You find Us?

E-219, Second floor, Tower #3, International InfoTech Park, Vashi, Navi Mumbai-400703

When Can You Reach Us?

Monday - Saturday

9 am to 7 pm on landline

9 am to 10 pm on mobile

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