1. The Issue

    Though this stream is blooming each day, it’s a tough business to generate leads in Travel and Tourism industry.

    Our client is one of the leading name in Travel and tourism industry promoting Domestic and International Holiday packages and membership plans

    The primary challenge for us was to get the right audience for the client and pursue them for our client.

    Another challenge was to increase their digital presence to hike the conversion rate

    Also to generate quality lead for Travel industry on a regular basis was the severe challenge we faced.

  2. Plan of Action

    We analyzed the behavior of the people to reach the right prospect at right time, with our creative and well framed SMS content and social media campaigns.

    As the client’s requirement was to get maximum leads to increase its registration of membership plan, we designed exclusive strategy to target the right prospects.

    To generate lead on the regular base, we applied the newfangled approach by aiming for the different people regularly.

    Continuous track of the lead generation process to ensure that client is getting expected conversion

  3. Tremendous results came out by applying our robust strategies and we satiated our client’s requirement.

    We churned the leads from the location where the client was unable to target earlier.

    Also, the lead generated by the process were quality leads, they had a good conversion rate.

    There was an overall increase of 66% in the lead generation process for the client and 43% increase in the conversion ratio of leads.

    In a wholesome, we justified the client’s ROI fervently.