Social Media Marketing is a powerful tool for all size businesses to attract prospects & customers. You're missing an opportunity if your Customers are already interacting with Brands through Social Media channels like Facebook, Twitter, Instagram, Pinterest etc. & you are not. Planned marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
When you hear the term "Lead Generation", Social Media isn't the first thing that comes to your mind. But maybe it should be! Social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle. Lead generation through social media is highly favored in today's day and age.
Facebook Marketing | Instagram Marketing | Twitter Marketing | LinkedIn Marketing | YouTube Marketing | Content Marketing
With over 2 Billion monthly active users, Facebook dominates the Social Media. 2 Billion Active user base gives a lot of Business Opportunities. Facebook facilitates an important business feature of "Lead Generation"
Your Facebook Business page is where you can get Leads. Before that, you need to optimize your Facebook page which includes Business Description, Profile, Cover Photo & Call to Action button. Once the Business Page is optimized, you can start various Lead Generation Campaigns.
Facebook tabs allow you to set up forms which can be used for capturing the contact details. You need to promote such forms, because these forms are not seen or clicked an organically. The forms need to labeled with relevant header that can make page visitor click on the tab.
700 million monthly active users
This social media network also offers promoted tweets which help you stand out from the clutter. Twitter ads provide you with an array of features that help you reach out to, remarket and capture a large customer base. The only question remains is to make the best of this network's lead generation opportunities with limited characters.
B2B marketers use this social media channel primarily for user customer acquisition and community engagement which requires for them to build their presence, increase followers and have an active community around you. Promoting your contests or brand with catchy hashtags is also a way to establish your social media presence. Very common lead generation strategy used on twitter is twitting about contest with Key-Words like "Contest" OR "Discount" OR "#Topic" with the link for "Lead Form". Such tweets can be easily searched with Twitter Search & your post will have a higher chance of traction.
Because humans are visual learners, showing your brand value is more helpful in converting visitors into leads. It just takes great image or video to grab person's attention and persuade them to follow your brand. Successful lead generation campaign on Instagram will always rely on the traffic of followers on your page which will eventually click-through to a targeted landing page. Use of personalized Hashtags, Images, Videos which highlights your product with targeted call-to-action to engage your target audience will help you to ensure the success in Lead Generation through Instagram
LinkedIn is Business & Employment-oriented social networking site used for professional networking having 467 Million active users. In mid-2008, LinkedIn launched LinkedIn DirectAds as a form of sponsored advertising.
LinkedIn Lead Generation Forms eliminate one of the major obstacles to conversions-relying on users to fill out contact forms, which is even more difficult on mobile devices-by auto-populating an in-application form with information from users' LinkedIn profiles and allowing them to instantly submit those forms.
This networking site is the preferred social network by Professionals like CEO, Managing Directors, Vice Presidents & many more.
Lead Collection feature of LinkedIn Ads are directly allow advertisers to collect leads from their Ad campaigns. A Customer who is clicking your ad are redirected to your product landing page with Call-to-Action. To build up the lead generation list, this is the easiest way for your users to connect with your brand.
Content Marketing is an essential marketing approach focused on generating & distributing valuable, reliable & compatible content to engage and retain defined target audience to drive profitable customer action.
Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell.
"Content is king" has been the mantra on many marketers' minds for many years. You probably know all that already. What you most likely want to know is to better use content marketing for lead generation. Most important thing is, what type of content helps to get results & which don't? How to use specific types of content to generate leads.
Experimenting with new content types is a big part of building strong content strategy. Your audience may love your newsletters, but that doesn't mean, that's the only thing you should create to attract audience. To increase your reach & attract more audience for better leads, fresh content types will always help.